I'm Lights — a direct booking and short-term rental optimization specialist based online, working with hosts across the US, UK, Europe, and beyond. Since 2021 I've helped over 50 vacation rental hosts reduce their dependence on OTAs and build direct booking systems they actually own.
Most hosts come to me frustrated. They're doing everything right on Airbnb — great photos, fast responses, competitive prices — but they're still giving 15% of every booking to a platform that can change its algorithm, its fees, or its policies without warning. I help them take back control.
My background covers the full stack of short-term rental operations: direct booking website design and development, OTA listing optimization, channel manager configuration (Smoobu, Lodgify, Hostaway, Guesty, Hospitable), dynamic pricing via PriceLabs, and guest experience automation. I don't just build websites — I build systems.
"Every property owner deserves a brand they control, a guest list they own, and a future they build for themselves — not one decided by algorithms."
I've worked with hosts in the United States, United Kingdom, Germany, Austria, Spain, France, Italy, Japan, Cyprus, Netherlands, Switzerland, and the UAE. Every market is different, and I bring that international perspective to every setup.